03
February
2026
Expect Distribution Renews Bradford Bulls Partnership for 2026 Super League Season
Expect Distribution is proud to announce the renewal of its partnership with Bradford Bulls, continuing as the club’s season-long match ball sponsor for the 2026 season.
Having first partnered with the Bulls in 2024, Expect Distribution has become a familiar and popular presence on matchdays. One of the highlights of the partnership has been the now fan-favourite tradition of Expect’s iconic truck, Ernie, delivering the match ball ahead of kick-off, a moment that has quickly become part of the Bulls’ matchday identity.
With Bradford Bulls returning to the Super League in 2026, the renewal marks an exciting next chapter for both organisations, building on a relationship rooted in shared values, community pride and ambition.
Ian Stafford, Bradford Bulls Commercial Manager (sponsored by La Romantica Beds), commented:
“Expect Distribution have been a fantastic partner for the Bulls, and we’re thrilled to have them on board again for the 2026 season. Their match ball sponsorship, highlighted by Ernie’s pre-game delivery, has added something truly unique to our matchday experience. With the Bulls back in the Super League, we’re excited to continue this partnership and look forward to achieving great things together.”
Bob Duffy, Commercial Director at Expect Distribution, added:
“Expect Distribution are proud to be extending our sponsorship with Bradford Bulls for a third consecutive year. Our partnership continues to go from strength to strength, and it’s fantastic to see the Bulls rewarded with promotion to the Super League this season. The club’s spirit, determination and connection with its supporters align closely with our own values, culture and ambitions, and we are excited to be part of the next chapter of their journey.”
The partnership reflects Expect Distribution’s ongoing commitment to supporting local sport, community engagement and organisations that share its passion for excellence, teamwork and growth.
© Expect Distribution 2026
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