Expect Distribution is sponsoring their home town team in squash's National Super League this year.
The team, based at Queens Sports Club, Halifax features no fewer than three of the top 20 ranked squash players in the world, most notably, James Willstrop, the current British champion and Lee Beachill, the former world No.1.
The National Super League comprises six select teams including current champions Exeter, all fielding many of the world's top players. Halifax, who won the league in 2005, have one of the strongest squads again this year playing under the Expect Distribution name.
As main sponsors, Expect have branded the glass back court at the Queens Club where all the Super League matches are played, using the distinctive new identity first introduced last year which is now a familiar sight on the roads around the UK. Players in the Expect Distribution Halifax team also wear the logo on their team shirts.
"Sponsorship of the Super League team at one of the country's most prominent clubs not only gives us great coverage nationally, but also allows us to provide support for a highly successful and exciting local team achieving at the highest level, reflecting our own business philosophy," stated Expect's Operations Director Neil Rushworth.
